The Importance of our Logo to our Brand
Our “Block A” logo is a visual symbol of the University of Arizona brand and has been developed to be easily recognizable by all of our audiences. The unique identity created by our logo connects all of the distinct parts—from academics and athletics to administration, commercialization and key initiatives. The “Block A” next to your unit’s name in a lockup as part of our logo system helps visualize your relationship to the University.
Our logo and trademark system is cohesive and reflects the great work done across all units in order to protect and increase our University of Arizona reputation. To avoid confusing external audiences, and to ensure that we present a united front, Marketing & Brand Management and designated College Marketers are entrusted to develop and create logos on behalf of the University.
Ultimately, representations of the University of Arizona are under the discretion of the Senior Vice President and Chief Marketing and Communications Officer.
Designated marketing leads facilitate existing and new logo requests and production, ensuring compliance with the University of Arizona brand architecture. If you need to access an existing logo, please reach out to your marketing lead.
Begin the process of creating a new logo by completing the logo request form, which will be sent to your designated marketing lead for review. For reference, please see the list of marketing leads.
If you are a designated marketing lead, learn more detailed information about our logo systems.
If you would like to use the University of Arizona cultural logos, view the usage guidelines and access the request form found on the Trademarks & Licensing cultural logos page.
University Master Logo and Registered Marks:
Understand how to use the “Block A” logo consistently and accurately, so that you can help amplify the visibility of the University of Arizona brand.
This logo is a federally registered trademark. Any individual, organization or company wishing to use Arizona logos and trademarks must obtain permission to do so in writing from Trademarks & Licensing.
Registered marks requiring Licensing and use approval:
Registered marks of the University of Arizona, such as the "Block A" logo and its variants, seal, mascots, images of Old Main and wordmarks such as ARIZONA®, WILDCATS™, ARIZONA WILDCATS®, CATS®, BEAR DOWN®, ZONAZOO®, and the University of Arizona® must be licensed. Their use is regulated by the Arizona licensing program.
“Block A” with The University of Arizona:
The “Block A” icon is combined with the name of the University in balanced spatial relationships that should not be altered.
Use the full name of the University:
To prevent market confusion with our near competitors, use the logos with the full name of the University for marketing or anything that may be distributed outside Southern Arizona or the Tucson main campus direct area unless you are using your unit logo.
Singular use case for “Arizona”:
The apparel version, with simply “Arizona,” should only be used in extremely tight areas, or as its name implies, on shirts when the printing is small, or you believe the usage will be minimal.
Anatomy of the “A” Our logo is red, white and blue
Guide to “Block A” logo and its use:
- The “A” can be any size above the minimum, but must not be otherwise altered in any way.
The Trademark Symbol
- Be sure the trademark symbol is visible as an integral part of the logo on all your pieces.
- When enlarging any of the UA logos for print, product or banner applications, the circle-R symbol should not be larger than 0.25 inch. This will require a manual adjustment.
- For guidance on the use of the trademark symbol in web and permanent signage applications, please contact firstname.lastname@example.org(link sends e-mail).
Logo Color and Backgrounds
- Use the correct red and blue: see the UA Red and Arizona Blue color definitions .
- Use the process color mix for reproducing the “A” logo as a 4-color (CMYK) print.
- The only two color combination use of the “A” is Arizona Red and Arizona Blue (as shown above).
- The block and serif "A" must always be the darkest elements.
- Marks may not be reversed out on dark backgrounds. They may only be used in the ways shown above.
- When appearing on a color/dark/clear (glass) background, the “A” must include the solid white substrate. Clear background (glass) is equivalent to a color / dark background.
- The substrate of the “A” should be opaque. No other color, pattern or background image should be visible.
- The “A” should not be screened.
Variations and Uses Not Allowed
- Variations of the "A" will not be accepted.
- The "A" may never be overlapped by other marks or images.
- "A" may never be used as part of a word to represent the letter.
- The "Block A" may never be added to another graphic, it must always stand alone.
To maintain full legibility, never reproduce the logos at sizes smaller than those listed below. These minimum sizes are meant for 300 dpi, high-quality printing.
Required Clear Space
Clear space must surround all Arizona logos (including unit logos) to ensure legibility and prominence. The size of the clear space around all logos must be at least the width of the top blue bar of the “Block A.”
Lapel pins can be no smaller or larger than an inch at its largest dimension. No more than three lines of text for Rectangle template. Circle template will always have the same point size of text for the division name and “THE UNIVERSITY OF ARIZONA.”
Practices to Avoid
These standards apply to all official University logos and logo versions as described in these guidelines. The set of examples shown here does not include all noncompliant possibilities. Always use unaltered logos.
The use of University of Arizona registered marks is regulated by the Arizona licensing program. Campus units may only use the “Block A” with their official logo provided to them within the approved logo system, without modifications. Any individual, organization or company wishing to use Arizona logos and trademarks must obtain permission to do so in writing from Trademarks & Licensing.
Contact Marketing & Brand Management
We are excited to partner with you to advance the Arizona brand, purpose and values.