This year's ONE Conference was a huge success!
Thank you to all who contributed and attended. Together, we're elevating our brand by telling the University's great stories.
Thursday, August 2, 2018 | 8:30 a.m. to 4:30 p.m.
Student Union Memorial Center, North Ballroom
Sponsored by University Marketing and Communications
Thank you for an engaging day of learning and discussion. Check back soon for copies of the presentations and event photos.
8:30 a.m. Registration Begins
9 a.m. Welcome
9:15 a.m. Geodemographic Trivia
9:45 a.m. 30-Second Pitches
10:30 a.m. Breakout Session 1
11:30 a.m. Breakout Session 2
12:30 p.m. Lunch Begins
1 p.m. The Moth Best Of Show
2 p.m. Breakout Session 3
3 p.m. Networking Activity
Lunch | 1-2 p.m.
A Special Event with The Moth at the University of Arizona: Stories of Getting Schooled
Dedicated to the art of good storytelling, The Moth presents live storytelling events worldwide and offers a weekly podcast and national public radio show, "The Moth Radio Hour." Since launching in 1997, The Moth has presented over 20,000 stories showcasing the broad range of the human experience.
This lunchtime presentation features presenters who will tell live, personal 10-minute stories. This will be followed by a 2 1/2-hour Personal Storytelling Workshop for select participants from 2-4:30 p.m.
Breakout Sessions and Descriptions
BREAKOUT SESSION 1
Social Media Best Practices as a University | KACHINA ROOM | 10:30-11:15 a.m.
The Do’s, the Don’ts and the in-betweens. Get the tips and tricks to help your social become more engaging and help retain your audience. And hear exciting announcements for what’s to come at Arizona!
—Erik McEwen, Marketing & Brand Management
Who Cares? How to Communicate with Your Audience(s) in Mind | SABINO ROOM | 10:30-11:15 a.m.
As communicators and content producers in academia, we often focus on what we want/need to communicate, and on the institutional driving forces behind our messages. This workshop explores ways to take a more audience-centered approach for more effective messaging.
—Daniel Stolte, University Communications
Top Tips for Accessible Messages | RINCON ROOM | 10:30-11 a.m.
All UA digital content needs to be accessible for everyone. Come to learn more about accessibility tips and resources for making sure everyone has access to UA messaging. Accessible design is easier than you think!
—Dawn Hunziker, Disability Resource Center
Lessons Learned from Creating University of Arizona Student Emailing Systems | RINCON ROOM | 11-11:30 a.m.
To buy or build, that is the question. Discover how the Scholarship Universe team built their email system and hear the advantages and disadvantages of staying in-house.
—Don E. Merson, Office of Scholarships & Financial Aid
The Intelligent Creative Process | TUCSON ROOM | 10:30-11:15 a.m.
There’s nothing so soul-killing as being asked to be creative on-demand. Learn two models for creative ideation plus quick-and-dirty adaptations you can apply in a pinch. See how a little structure can protect your most precious asset — your creative intelligence.
—Adrienne Barela and Misha Harrison, Marketing & Brand Management; Sarah Beaudry, University of Arizona Alumni Association; and Liz Warren-Pederson, UA Foundation
Telling the Story of de Kooning’s Woman-Ochre | CATALINA ROOM | 10:30-11 a.m.
In 1985, thieves stole de Kooning’s Woman-Ochre from the UA Museum of Art. Thanks to a 2015 press release, the famous painting was finally returned to its home at the UA. We’ll discuss how that unfolded and what we learned.
—Gina Compitello-Moore, The University of Arizona Museum of Art and Emily Litvack, Research, Discovery & Innovation
#InspiredbyAnsel | CATALINA ROOM | 11-11:30 a.m.
The Center for Creative Photography launched the Ansel Adams Birthday Celebration in 2017. Learn how we planned the event as an advancement team, used it to try new communications tactics and refined it after the first year for better results.
—Gina Compitello-Moore, The University of Arizona Museum of Art
Keep it on Brand: The Evolution of UA Video | SANTA RITA ROOM | 10:30-11:15 a.m.
With hundreds of individuals on campus who produce UA videos, how do we unify the look and feel? Join this session for tips on brand expression and to hear about the exciting future goals for the UA video community.
—Anna Augustowska, Social & Behavioral Sciences; Erica Coleman and Viola Watson, UAHS BioCommunications; and Jessica Estrella, Marketing & Brand Management
BREAKOUT SESSION 2
Expose Your Inner Ansel Adams: Smartphone Photography for Social Media | KACHINA ROOM | 11:30 a.m.-12:15 p.m.
Create stunning images like a master photographer with technology available at your fingertips. See easy tips and tricks to generate images you can use on social and throughout your marketing and communications that will captivate any audience.
—Michele Vaughan, College of Science
Numbers Always* Lie: Making the Leap from ‘Measurement' to 'Insight' | SABINO ROOM | 11:30 a.m.-12 p.m.
Quantifying the value of earned media is one of the many challenges higher education institutions face today. Dive into the University of Arizona's efforts to differentiate between "good data" and "bad data," while developing intuitive methods to generate key insights.
—Nick Prevenas, University Communications
Listening To Your Audience | SABINO ROOM | 12-12:30 p.m.
Students who live on campus usually refer to the buildings as “dorms.” So, why do we still call them “residence halls?” Learn how the Housing & Residential Life Marketing Team proposed to go against industry standards, the survey and the outcome!
—Dana Robbins-Murray and Ali Santander, Housing & Residential Life
Flexible, Focused www.arizona.edu | RINCON ROOM | 11:30 a.m.-12:15 p.m.
When you only have a minute to make a first impression, “just in time” information is key. Go behind the transformation of the Arizona homepage into an audience- and story-driven vehicle with the tools already in your toolkit.
—Barrett Baffert, Adrienne Barela, Jessica Estrella, Misha Harrison, Tia Petersen and Aaron Ramirez, Marketing & Brand Management
Poetry Center Integration Case Studies | TUCSON ROOM | 11:30 a.m.-12 p.m.
This session will look at ways the Poetry Center has continued our mission while tackling larger, seemingly unrelated themes, including broader university messaging and goals. Together, we'll look ahead to incorporating the Fourth Industrial Revolution and its language into our marketing strategies.
—Sarah Gzemski, University of Arizona Poetry Center
Partner Externally to Tell the Arizona Story | TUCSON ROOM | 12-12:30 p.m.
When visitors come to the UA, they discover places they never imagined and hear stories that change how they see the world. See how attractions across the University are partnering with external groups to drive awareness and tell the Arizona story.
—Shipherd Reed, Flandrau Science Center & Planetarium
Tips for Stress Reduction via Yoga & Meditation | CATALINA ROOM | 11:30 a.m.-12:15 p.m.
Overwhelmed? Burned out? Pause, breathe and resume creativity. When the mind gets overstimulated, and creativity fizzles, it’s time to pause, reflect and open space with simple yoga and meditation tools. Find pathways for regenerating passion in your work and personal life.
—Sarah Beaudry, University of Arizona Alumni Association
The Art of the Interview | SANTA RITA ROOM | 11:30 a.m.-12:15 p.m.
What is a successful interview and how do you do it? Gain insights gleaned from behind the camera on thousands of on-camera interviews. You’ll learn how to aim for the heart and engage your audience.
—Bob Demers, University Communications
BREAKOUT SESSION 3
Digital Displays: Making an Impact in 7 Words or Less | SABINO ROOM | 2-2:45 p.m.
The strength of digital displays (in-center TV screens) is in capturing the viewer’s attention quickly — sometimes within 5 seconds or less! In this session, we’ll cover message goals, the key elements to good digital displays and tips to be successful.
—Ric Nielsen and Tara Watson, Campus Recreation
Successful Web Design with UA Sites | RINCON ROOM | 2-2:45 p.m.
Explore what makes a successful website that helps you achieve your business goals. Campus Web Services is your source to help you quickly create a new site or redesign an existing site that delivers.
—Dana Hertzberg, Campus Web Services
Recognition and Honoring Indigenous Peoples | TUCSON ROOM | 2-2:45 p.m.
The assimilative nature of higher education continues to call into question the relationships and responsibilities institutions have to indigenous communities. Learn how we can acknowledge sacred territories and lead institutions towards recognition and inclusivity of indigenous values, knowledge, place and people.
—Karen Francis-Begay, Tribal Relations, Government & Community Relations
Develop a Killer Marketing Plan | CATALINA ROOM | 2-2:45 p.m.
Want to learn how to create an effective marketing plan — on any budget? Whether you lack research or are research-rich, learn how to utilize what you have to make strategic investments and gather actionable results.
—John Denker, Marketing & Brand Management and Cindy Rupp Valdez, College of Architecture, Planning & Landscape Architecture
Lights, Camera, Action: How to Set the Tone of Your Video with Lights & Audio | SANTA RITA ROOM | 2-2:45 p.m.
Without lighting and the proper microphone, our video and photo images can appear flat and production value low. Learn the different lighting techniques and audio tools that make a huge difference between amateur and professional-looking productions.
—Jason Ryder, Student Affairs & Enrollment Management