Marketing & Brand Management
The role of University of Arizona Marketing & Brand Management is to focus, clarify and articulate the UA brand to differentiate it and maximize our competitive advantage as we pursue the funding and talent needed to tackle grand challenges. We aim to be collaborative leaders, conveners and connectors. We also seek to be the expert resource, crafting tools and resources to help UA marketers succeed.
University Services Building 414
PO Box 210158
Tucson, AZ 85721-0158
Marketing & Brand Management Team
Digital Marketing Director
Copywriter / Content Manager
Photographer and Videographer Principal
STEPHANIE CUNNINGHAM, MBA
Senior Project Manager
KIMBERLY DAVIS, MFA
Social Media Manager
JOHN DENKER, DBA
Senior Director of Marketing
Senior Web Developer
Director, Creative Services & Brand Management
Trademarks & Licensing Director
Coordinator, Administrative Services
Associate Vice President
Senior Program Coordinator, UA Visitor Center
News from Marketing Communications & Brand Management
Thank you again to those of you who attended the April 2 Marketing Council meeting. As promised, the presentation is available to review at your convenience, at this link.
As we discussed at our meeting, we are a group of talented marketing professionals, all working to advance the power of the University brand. We hope you find this presentation, and the additional Brand tools and tips helpful.
Based on the survey feedback, our top tier priorities, some of which we have already begun to address, include:
Photography – We have overhauled current photos on brand.arizona.edu and implemented stop-gap digital asset management
Digital Brand Guidelines – Established UA Digital Group, a voluntary working group to create useful CSS snippets, development tools, and a Drupal theme
PowerPoint Templates – We uploaded PowerPoint templates (high and low-resolution versions) modeled after the ABOR February 2015 presentation
Brand Guidelines – Updated UA brand guidelines, stationery guidelines, writing guidelines, and posted logo lockups
Word Document Templates – We created brochure templates, Word flyer templates, e-letterhead templates, temporary signage templates, and posted printed collateral that is available to order
Marketing Council Survey Results
Items you indicated you are looking for:
- Share Knowledge and Tools
- Greater Coordination of Efforts
- Learn Best Practices
- Online Collaboration
- Working Groups
- Identify Others as Resources
Some immediate next steps include responding to the high-priority resources you have requested that are not yet available, or require updating:
More and Better Photography – We have an RFP out in collaboration with UITS for an Enterprise Digital Asset Management System
Digital Brand Guidelines – We’ll deploy the Drupal theme, CSS code snippets, and other development tools as they are completed and tested
Vendor and Freelancer Lists – We’ll post our contracted vendors and known freelancers with descriptions of their specialties, commonly requested services, and contact information. Please share any of your contacts by emailing firstname.lastname@example.org
Social Media Guidelines and Directory – We aim to deploy during our summer marketing summit
Video Guidelines and Assets – We’ll deploy the assets and accompanying guidelines upon completion and testing
Brand Architecture Guidelines – We aim to deploy during our summer marketing summit
Some of the questions we received during and after the meeting are answered below:
Q: Is there a way [for University Relations] to get information to everyone outside of these meetings?
A: This is the official launch of the Marketing Communications blog, which will be a forum for communication and one method to share ideas and feedback. Other plans include creating LinkedIn professional group. More to come.
Q: Is there an email list-serve or some other form of communication platform to update each other on new Brand tools, or to share success stories between Marketing Communications & Brand Management/departments/colleges?
A: Social media groups, such as our professional LinkedIn group may be a great way to communicate. More to come.
Suggestion: Does it make sense to combine this with what Communications puts out? (Senior Communicators Meeting)
Tony: Asked group to send success stories and feedback in the meantime to email@example.com
Q: Are UA News photos available to Marketing folks?
A: Often the only release we have for these photos is a 7-day news release; we’re working on identifying the UANews photos that would be available to marketing uses.
We’ll be in touch soon to answer additional questions from the meeting, to alert you to new tools on brand.arizona.edu to assign new working groups, and to start planning our summer marketing summit.
Thank you very much,
Associate Vice President
Marketing Communications and Brand Management