Logo Usage

Understand how to use the "Block A" logo consistently and accurately, so that you can help amplify the visibility of the University of Arizona's brand and allow the good work we do to resonate throughout all our endeavors. 

Registered marks of the University of Arizona, such as the Block A logo and its variants, seal, mascots, images of Old Main and word marks such as ARIZONA®, WILDCATS™, ARIZONA WILDCATS®, CATS®, BEAR DOWN®, ZONAZOO®, and the University of Arizona® must be licensed. Their use is regulated by the Arizona licensing program. Any individual, organization or company wishing to use UA logos and trademarks must obtain permission to do so in writing from UA Trademarks & Licensing.

Departments may use the marks as designated for official university business only. Master brand marks are not for use on apparel or other products by departments, who are required to use their unit logos (logo lockups). Official student club use is defined here.

Anatomy of the "A" Our logo is red, white and blue

 

Quick guide to the construction of the "Block A" logo:

  • The “A” can be any size above the minimum, but must not be otherwise altered in any way. This logo is a federally registered trademark.
  • The block and serif “A” must always be the darkest elements.
  • Marks may not be reversed out on dark backgrounds. They may only be used in the ways shown above.
  • Use the correct red and blue: UA Red and Arizona Blue definitions may be found here.
  • Use the process color mix for reproducing the “A” logo as a 4-color (CMYK) print.
  • The “A” should not be screened.
  • The “A” may never be overlapped by other marks or images.
  • Variations of the “A” will not be accepted.
  • When appearing on a color/dark/clear (glass) background, the “A” must include the solid white substrate. Clear background (glass) is equivalent to a color / dark background.
  • The substrate of the “A” should be opaque. No other color, pattern or background image should be visible.
  • “A” may never be used as part of a word to represent the letter
  • The only two color combination use of the “A” is UA Red and Arizona Blue (as shown above)
  • The “Block A” may never be added to another graphic, it must always stand alone.

"Block A" and "The University of Arizona"

The "Block A" icon above is combined with the name of the University in balanced spatial relationships that should not be altered. To prevent market confusion with our near competitors, use the logos with the full name of the University, horizontal or vertical, for advertisements, print materials, and anything that may be distributed outside Southern Arizona or the Tucson main campus direct area, unless you are using your unit logo. The apparel version, with simply "Arizona," should only be used in extremely tight areas, or as its name implies, on shirts when the printing is small or you believe the usage will be very limited. 

Minimum Sizes

To maintain full legibility, never reproduce the logos at sizes smaller than those listed below. These minimum sizes are meant for 300 dpi, high-quality printing. If you are printing on a t-shirt, a newspaper, or even with an inkjet printer, keep an eye on the integrity of the pointed tips inside the mark and on the text (the serifs). If these disappear or become fuzzy, increase the size of the logo.


Control or Clear Space

Clear space must surround all UA logos (including unit logos) to ensure legibility and prominence. The size of the clear space around all logos must be at least the width of the top blue bar of the "Block A."

Note: See Unit Logos for guidance on incorporating your specific sub-brand.


The Trademark Symbol

Be sure the trademark symbol is visible as an integral part of the logo on all your pieces. When enlarging any of the UA logos for print, product or banner applications, the circle-R symbol should not be larger than 0.25 inch. This will require a manual adjustment. For guidance on the use of the trademark symbol in web and permanent signage applications, please contact licensing@arizona.edu.

 


Red and Blue

When appearing on a red background the "A" may be printed in blue (no substrate). Or, on a blue background, the "A" is printed in red (including red substrate). These are the only approved combinations of red on blue, and blue on red, and are provided as a one-color option to print in UA Red and Arizona Blue.


Embossing and Debossing

Embossed

The serif "A" and "Block A" must always be the areas which are embossed (raised).

Debossed

The substrate must always be the area which is debossed (depressed).


Etching in Glass

When etching on glass, the substrate should always be etched allowing the serif "A" in the center to be clear.

Correct

Incorrect


Black Etching on Metal Silver, Gold, and Stainless

When etching black on metal, the "Block A" may use the metal as the substrate, ensuring the inner serif "A" is the darkest part of the logo.

Stainless Steel

A one-color "Block A” may be produced on stainless steel, but the general rule that the serif “A” must be the darkest element of the mark must be followed. When the color being printed is lighter in color than the stainless steel, the "Block A” needs to be reversed to include a substrate (see White Etching on Metal below).


White Etching on Metal Silver

A white, one-color "Block A" may be produced on silver metal using the reversed logo (above) as a guide. The substrate must be white and the serif "A" in the center should be the darkest element.


Foil Stamping

When appearing on a color or dark background, the “A” must include the substrate.

On Black

On White


Practices to Avoid

These standards apply to all official UA logos and logo versions as described in these guidelines. The set of examples shown here does not include all noncompliant possibilities. Always use unaltered logos.

 

 

For guidance on appropriate placement of the triangle container, see graphic elements.


Presidential Seal Usage

The University of Arizona Seal is reserved for ceremonies and formal uses such as diplomas and official documents.

Please review the below options available for request. The Executive Office of the President and Marketing & Brand Management team will be glad to help you select the right logo or mark for your event or communication. To request UA Seal artwork, fill out the Special Request Form and submit online.

The University of Arizona Seal is a registered trademark of the Arizona Board of Regents on behalf of the University of Arizona.


Colors and Reproduction

The University of Arizona Seal can be used in all the following colors as noted:

UA Red and Arizona Blue (preferred) for 2-color prints, electronic, and foil

Arizona Blue for 1-color prints and foil

Silver, Gold, and Copper metallic for foil and metallic inks

Positive and negative etching for etching on metal and on glass

Seal Embosser

To request an Embossing Stamp for embossing UA seals on official documents and certificates, please fill out the Special Request Form. Use of the Embossing Stamp is coordinated by the Executive Office of the President. Please contact protocol@email.arizona.edu with any questions about the use of the seal.