Identity

Updated: April 14 2016

The University of Arizona logo represents us at the very highest level and is vitally important to our brand. It acts as a signature, an identifier, and a stamp of quality. It should always be used consistently throughout our communications.

How did the UA "Block A" logo come to be what it is today?

1904: The UA Student Body Constitution established the "Block A" as the school emblem, and cardinal red and navy blue as the school colors.

1970: UA President John P. Schaefer sent a memorandum to all deans, directors and department heads stating that "the official emblem of the University of Arizona shall be a single letter, free-standing "Block A"..."

1982: The UA adopts its first complete set of official symbols and seals. 

1989: The original "Block A" was revised, now consisting of two "A"s, one embedded within another, to convey a dual image of excellence in academics as well as athletics.

 


Logo Downloads

Hover over any of the thumbnails below to bookmark ( bookmark symbol ) or download ( download symbol ) each mark. You'll find several versions of each logo for your print and digital needs.

NOTE: 

For guidance on incorporating your specific sub-brand, please contact the brand advisory team for brand architecture information: brand@email.arizona.edu

UA Red + Arizona Blue (preferred)

Arizona Blue (1-color prints)

UA Red (1-color prints)

Black (black & white materials)

Reversed Etching (for etching on glass, or white on metal)


Logo Reversed Out

The UA logo can be reversed out of any color or photograph as long as sufficient contrast exists. To maintain consistency, only use the examples of the logo displayed below.

 

Reverse stroke

Note: All versions of the "Block A” have an embedded white border and substrate. When reversing out the logos be sure to keep the white border and substrate intact.

Reversed UA Red + Arizona Blue (preferred)

Reversed Arizona Blue (1-color prints)

Reversed UA Red (1-color prints)

Reversed Black (black & white materials)


University of Arizona Health Sciences

The Arizona Health Sciences Center has a new name: the “University of Arizona Health Sciences”—​a move to clearly identify Arizona’s academic health center as an integral part of the University of Arizona, one of the nation’s premier research universities. Click here to download the logo and learn more.

Download all versions:


Minimum Sizes

To maintain full legibility, never reproduce the logos at sizes smaller than those listed below. These minimum sizes are meant for 300dpi, high quality printing. If you are printing on a t-shirt, a newspaper, or even with an inkjet printer, keep an eye on the integrity of the pointed tips inside the mark and on the text (the serifs). If these disappear or become fuzzy, increase the size of the logo.

Never reproduce the UA logos at sizes smaller than those listed here.


Control or Clear Space

Clear space must surround the UA logos to ensure legibility and prominence. The size of the clear space around all logos must be at least the width of the top bar of the "Block A."

Clear space the width of the blue top crossbar must surround the entire UA main identity mark (including the white outline)

Note: Use the spatial relationship outlined below when placing the vertical version of the University logo within the triangle container. This is the only approved exception to the clear space rules for the University logo, and the only version of the logo allowed within the triangle container. For more information on the triangle container, see below, and for guidance on appropriate placement, see graphic elements. Please contact us with any questions: brand@email.arizona.edu   

 

 

Note: For guidance on incorporating your specific sub-brand, please contact the brand advisory team at brand@email.arizona.edu for brand architecture information.


The Trademark Symbol

When enlarging any of the UA logos for print, product, or banner applications, the circle-R symbol should not be larger than 0.25 inch. This will require a manual adjustment. For guidance on use of the trademark symbol in web and permanent signage applications, please contact licensing@arizona.edu


Anatomy of the "A"

The anatomy of the "A"

Quick Guide to the construction of the "Block A" logo:

  • The “A” can be any size above the minimum, but must not be otherwise altered in any way. This logo is a federally registered trademark.
  • Serif “A” must always be the darkest element.
  • Marks may not be reversed out on dark backgrounds. They may only be used in the ways shown above.
  • UA Red and Arizona Blue definitions may be found here.
  • Use the process color mix for reproducing the “A” logo as a 4-color (CMYK) print.
  • The “A” should not be screened.
  • The “A” may never be overlapped by other marks or images.
  • Variations of the “A” will not be accepted.
  • When appearing on a color / dark / clear (glass) background, the “A” must include the solid white substrate. Clear background (glass) is equivalent to a color / dark background.
  • The substrate of the “A” should be opaque. No other color, pattern or background image should be visible.
  • “A” may never be used as part of a word to represent the letter
  • The only two color combination use of the “A” is UA Red and Arizona Blue (as shown above)
  • The block “A” may never be added to another graphic, it must always stand alone.

Red and Blue

When appearing on a red background the "A" may be printed in blue (no substrate). Or, on a blue background, the "A" is printed in red (including red substrate). These are the only approved combinations of red on blue, and blue on red, and are provided as a one-color option to print in UA Red and Arizona Blue.

Red printed on blue medium

Embossing and Debossing

Embossed

The serif "A" and "Block A" must always be the areas which are embossed (raised).

Debossed

The substrate must always be the area which is debossed (depressed).


Etching in Glass

When etching on glass, the substrate should always be etched allowing the serif "A" in the center to be clear.

Correct

block A logo correctly etched in glass

Incorrect

A incorrectly etched in glass

Black Etching on Metal (Silver, Gold, and Stainless)

When etching black on metal, the "Block A" may use the metal as the substrate, ensuring the inner serif "A" is the darkest part of the logo.

Gold

Stainless Steel

Black Block "A" on Steel

A one-color Block A” may be produced on stainless steel, but the general rule that the serif “A” must be the darkest element of the mark must be followed. When the color being printed is lighter in color than the stainless steel, the "Block A” needs to be reversed to include a substrate (see White Etching on Metal below).


White Etching on Metal (Silver)

A white, one-color "Block A" may be produced on silver metal using the reversed logo (above) as a guide. The substrate must be white, and the serif "A" in the center should be the darkest element.

Stainless steel correct
Stainless Steel Incorrect

Foil Stamping

When appearing on a color or dark background, the “A” must include the substrate.

On Black

Foil stamp on dark medium

On White

Foil stamp on light medium

Practices to Avoid

These standards apply to all official UA logos and logo versions as described in these guidelines. The set of examples shown here does not include all noncompliant possibilities. Always use unaltered logos. 

 

 

Triangle logo container Do Not: place any logos other than the vertical master brand inside the container

 

Do not rotate the triangle logo container

 

For guidance on appropriate placement of the triangle container, see graphic elements.