Social Media

Social Media

 

On our social media, we love engaging with past, current and future Wildcats and sharing all of our amazing activities, personalities, research and more!

Requirements for UArizona Social Accounts

Social Handles

Your unit’s profile name should be search-friendly and follow the naming convention of “uaz” or “uarizona” followed directly by your unit name, no underscores or dashes in between.

Profile Images

Take advantage of the social media platforms' most used and powerful feature: the news feed. This is where 99% of audiences see your posts so your profile image should be simple, clear and recognizable at this size.

We have created a library of “Block A” social profile images that can be downloaded from the Digital Asset Library (NetID required):

  • Formatted for: Facebook, X (formerly Twitter), Instagram, and YouTube
  • Categorized by color: Arizona Red, Arizona Blue, White and Light River

Social Media Management

Working in conjunction with our Trellis partners, social media managers are able to share and amplify quality content to larger, more engaged audiences.

Marketers will have one tool to connect with audiences across all social media platforms, as well as monitor and track their campaigns for real-time performance analysis. They will also be able to establish social listening dashboards which allow them to see what's being said online, across multiple verticals, about key departments and stakeholders.

Sprout Social

Social media accounts speaking on behalf of the University of Arizona that meet the below requirements are eligible for access to the University-wide social media software, Sprout Social.

Eligible accounts must:

  1. Have completed a social strategy worksheet
  2. Post a minimum of 3X per week on each account connected
  3. Actively utilize Sprout Social for scheduling and analytics, with no more than one month lapse
  4. Attend all required trainings

MORE ON SOCIAL MEDIA MANAGEMENT

Social Media Strategy

Social media is a strategic tool for communications when aligned with your overall communications strategy. To help streamline new accounts, a Social Media Strategy Worksheet must be completed before requesting a new account.

Already have a social media presence? Use the worksheet to help provide your social media team with clear goals and benchmarks, and to assess account growth and opportunities for improvement in the future.

DOWNLOAD WORKSHEET

DOWNLOAD WORKSHEET

Worksheet Glossary
  • KPI: key performance indicator; set of quantifiable measurements used to gauge the university’s overall long-term performance
  • Objective: tangible actions or implementation steps needed to achieve the goal
  • Tactic: action steps required to complete the objective

The first page looks at your goals and objectives as a whole on social media. The second, third, and fourth pages are designed to help you determine how your strategy will flex and differ on each platform.

Identify specific goals, tactics, and objectives for each platform.

Overall goals should be created based on the goals of your department, unit, or college. These goals should be individualized based on what your area is hoping to accomplish on social media.

SMART goals (Specific, Measurable, Achievable, Relevant and Time-bound) are the goals directly correlated to your work on a specific platform. These should always include a numerical component tied into the analytics.

Including KPIs in your SMART goal can better quantify if the work you are doing is leading to the intended outcome. For example, if the goal is to increase applications, we would want to increase the number of link clicks sending people to the website and utilize UTMs to determine the number of applications attributed to our posts.

KPIs such as engaged users, engagement rate, and link clicks would indicate action and engagement. These will help you better assess performance versus high-level vanity metrics that indicate general brand health and growth.

Best Practices for Social

Facebook’s terms change often. While we do our best to update you, it is your responsibility to follow their rules. Find the most recent version of the terms online.

Audience: Your audience on Facebook is the most diverse of all social media platforms. Followers will be of any age and any gender, race, or ethnicity. Data shows that the most active age group of Facebook users is 25–34 years old.

Posting frequency: A minimum of three posts per week is suggested. Posting regularly ensures that you are appearing in followers’ timelines. Lack of posting drives your pages’ presence within the algorithm down. Avoid posting multiple times a day to avoid competition among posts.

Community management: Respond to all relevant/non-spam direct messages, comments, or tags within a 24-hour period during the work week.

Optimal image sizes: Images that are not optimized for the web can show up cropped or pixelated:

  • Profile photo – 180x180 pixels
  • Cover photo – 820x462 pixels
  • Photos or graphics – 1200x630 pixels

Best practices

  • Avoid text-heavy graphics.
  • Keep your text as short as possible. Posts between 40 and 80 characters perform best.
  • Utilize your website, and link to it if needed; however, posts without a link will generally reach more people.
  • When sharing university-wide updates or information, share the post made by the original source instead of creating a competing post.

X's, formally Twitter's, terms change often. While we do our best to update you, it is your responsibility to follow their rules. Find the most recent version of the terms online.

Audience: Your audience on X is much younger than on Facebook; the majority of X users are between 18 and 29 years old.

Posting frequency: A minimum of five posts per week is suggested. Retweets do count as content, as they show engagement on the platform.

Community management: Responding to all relevant/non-spam direct messages, comments, or tags is recommended within a 24-hour period during the work week.

Optimal image sizes: Images that are not optimized for the web can show up cropped or pixelated:

  • Profile photo – 400x400 pixels
  • Cover photo – 1500x500 pixels
  • Photos or graphics – 1024x512 pixels

Best practices

  • Use one to three hashtags to avoid cluttering your tweet.
  • Schedule content directly before or after the hour to increase engagement (ex: 7:03am).
  • Add alternative text when sharing graphics. Alternative text is used by screen readers to help the visually impaired better understand an image.
  • Do not overuse emojis, as they are difficult to render using screen-reading devices.
  • Visuals are the best way to engage your audience.
  • Keep your text as short as possible. Posts between 71 and 100 characters perform best.

Instagram's terms change often. While we do our best to update you, it is your responsibility to follow their rules. Find the most recent version of the terms online.

Audience: Your audience on Instagram is very young, with the majority of users falling between ages 13–35.

Posting frequency: Share two to four posts per week.

Community management: Responding to all relevant/non-spam direct messages, comments, or tags is recommended within a 24-hour period during the work week.

Optimal image sizes: Images that are not optimized for the web can show up cropped or pixelated:

  • Profile photo – 110x110 pixels
  • Square post – 1080x1080 pixels
  • Landscape post – 1080x566 pixels
  • Portrait post – 1080x1350 pixels

Best practices

  • Use three to five hashtags to avoid cluttering your caption.
  • Avoid text-heavy graphics, as most Instagram users engage with content on their phones.
  • When sharing graphics, always add alternative text. Alternative text is used by screen readers to help the visually impaired better understand an image.
  • Do not overuse emojis, as they are difficult to render using screen-reading devices.
  • Keep text as short as possible. Posts between 138 and 150 characters perform best.

Instagram's terms change often. While we do our best to update you, it is your responsibility to follow their rules. Find the most recent version of the terms online.

Audience: Your audience on Instagram is very young, with the majority of users falling between ages 13–35.

Posting frequency: Share two to four cohesive stories per week, with each set of stories including a minimum of three slides.

Community management: Responding to all relevant/non-spam direct messages, comments, or tags is recommended within a 24-hour period during the work week.

Optimal image sizes: Images that are not optimized for the web can show up cropped or pixelated:

  • Stories – 1080x1920 pixels

Best practices

  • Create content that is cohesive and tells a story.
  • Focus on finding images that are simple and not super busy.
  • Avoid text-heavy graphics, as they can be hard to read in the time allotted.
  • If it is relevant, save stories to your “Highlights” section, located at the top of your profile. This will allow new users to see what pieces of information you feel are the most relevant and be able to look at them, regardless of how long ago they posted.
  • Review content saved to highlights every three months to ensure it is still current and useful for viewers.
  • Share engaging content, such as polls, quizzes, or countdown timers.

LinkedIn's terms change often. While we do our best to update you, it is your responsibility to follow their rules. Find the most recent version of the terms online.

Audience: Your audience on LinkedIn is extremely diverse, with the most active users between 26–55 years old.

Posting frequency: Share two to four posts per week.

Community management: Responding to all relevant/non-spam direct messages, comments, or tags is recommended within a 24-hour period during the work week.

Optimal image sizes: Images that are not optimized for the web can show up cropped or pixelated:

  • Block A (profile photo) – 300x300 pixels
  • Cover photo – 1536x768 pixels
  • Post – 1200x1200 pixels

Best practices

  • Keep your text as short as possible. Posts between 50 and 100 characters perform best.
  • Posts with auto-populating links perform best on LinkedIn.

Campus marketers and communicators are also asked to not use TikTok/ByteDance applications for institutional marketing, paid adverting or promotion on behalf of the University.

The federal government issued an executive order to remove TikTok from federal devices in February, and Arizona Governor Hobbs issued a similar executive order for Arizona state agencies in April.


Social Media Directory

University of Arizona Social Media
Robert C. Robbins | President Andy Dumont
Alumni Rhaya Truman
Foundation Rhaya Truman
University of Arizona Police Department (UAPD) Sean Shields
Information Technology (UITS) Mary Veres

Arizona Athletics

Danny Martinez

Admissions     Emily Stulz
Arizona Student Unions   Laurie Fujieda
Bookstores   Laurie Fujieda
Campus Health Service   Carrie Johnson
Campus Recreation   Shaniya Shabrach-Ortiz
Arizona International Rikki Mioduski
Study Abroad   Alaina Mothershead
Housing & Residential Life   Ali Santander
International Admissions   Tristan Boisseau
Libraries   Kenya Johnson
Life at UArizona       Emily Stulz
Parking and Transportation Services   Laurie Fujieda
Office of Sustainability   Kendall Sternberg
Wildcat Connections     Hannah Hildreth

Arizona Arts (College of Fine Arts)

Charlie Snyder

Center for Creative Photography

Meg Jackson Fox
Fred Fox School of Music Mindi Rey Acosta
School of Art     Ginette Gonzalez
School of Dance   Charlie Snyder
School of Theatre, Film and Television Jordan Lorsung
University of Arizona Museum of Art Chris Weir
Arizona Arts Live Sophie Gibson-Rush
The Pride of Arizona Marching Band Joe Gallegos

College of Agriculture and Life Sciences

  Leslie Grignon

Cooperative Extension

    Ben Downer
Environmental Science   Jake Kerr

Department of Biosystems Engineering

      A. Tevik
Norton School of Human Ecology   Estefania Villasenor

Nutritional Science

  Erin Schauer
Race Track Industry Program   Denise Pharris

College of Applied Science & Technology   Nicole Kontak

College of Architecture, Planning and Landscape Architecture

  Simmons Buntin
School of Landscape Architecture and Planning     Laura Jensen
Sustainable Built Environments   Ladd Keith

College of Education

  Khylie Gardner

College of Engineering

  Emily Dieckman

Department of Aerospace & Mechanical Engineering

      Dianne Smith

Department of Biomedical Engineering

  Andrea Anduaga

Department of Civil Engineering and Engineering Mechanics

    Therese Lane

Department of Electrical & Computer Engineering

      Susan Novosel

Department of Mining & Geological Engineering

      Sherri Raskin

Systems & Industrial Engineering

    Angelique Leon

Eller College of Management

  Gavin Imes
Eller AZMEX       Alisha Kim
Eller School of Accountancy       Katie Maxwell
Eller College Undergrad       Veronica Atondo
Eller EBRC     Maile Nadelhoffer
INSITE       Yuanxia Li
Eller Management & Organizations       Mariah Brown
McGuire Center for Entrepreneurship   Jordan Elias
MIS at the University of Arizona     Erin Dietsche

Graduate College

  Stephanie Adamson

Health Sciences   Lesley Merrifield
Arizona Center for Integrative Medicine     Keith Labaw
Arizona Poison and Drug Information Center     Laura Morehouse
Arizona Telemedicine Program     Mike Holcomb
University of Arizona Cancer Center     Amy Williams
Center for Rural Health     Paul Akmajian
Department of Family and Community Medicine       Darci Slaten
College of Medicine: Phoenix   Ryan Loebe
College of Medicine: Tucson   David Bruzzese
College of Nursing   Jason Gelt
College of Pharmacy   LuzMaria Hernandez
Department of Immunobiology     Vanessa Gonzalez
Department of Psychiatry       Jamie Manser
Department of Physiology     Jo Barkely
Department of Surgery   Olivia Miltner
Mel and Enid Zuckerman College of Public Health   Shipherd Reed
Otolaryngology       Sonia Romo
Sarver Heart Center     Katie Maass
UA Steele Children's Research Center     Ashley Hammarstrom

W. A. Franke Honors College

    Anne Perry

College of Humanities

Eric Swedlund

Poetry Center

  Sarah Gzemski

College of Law

  Tracy Mueller

Research, Innovation and Impact (RII)   Craig Reck
BIO5 Institute   Caroline Mosley
Center for the Philosophy of Freedom     Mieczyslaw J. “Mitch” Zak
Center for Innovation Jessa Turner
FORGE Erika Mitnik
Tech Launch Arizona     Paul Tumarkin
Tech Parks Arizona Jessa Turner

Online   Eva Marie Hube

College of Optical Sciences

  Amee Hennig

College of Science

  Jenna Rutschman
Mt. Lemmon Sky Center   Alan Strauss
UA Science: Sky School       Rebecca Lipson
Richard F. Caris Mirror Lab       Vanessa Gressieux
Desert Laboratories on Tumamoc Hills     Trica Oshant Hawkins
Laboratory of Tree-Ring Research   Pamela Pelletier
Flandrau Science Center & Planetarium   Shipherd Reed
Biosphere 2   Eden Jaeger
Astronomy (ASTRO)        
Steward Observatory     Xiaohui Fan
OSIRIS-REx   Brittany Enos
Chemistry and BioChemistry (CBC)   Olivia Mendoza
Herpotology      
Geosciences     Hannah McCormick
Water Network        
Lunar and Planetary Laboratory   Amy Brenton
Mathematics      
Molecular & Cellular Biology (MCB)   Christine Acosta
Neuroscience & Cognitive Science (NSCS)     Becca Van Sickler
Psychology       Vanessa Noonkester
Speech, Language and Hearing Science     Dana Eriksson
Lowell Institute for Mineral Resources   Dietlinde B. DuPlessis

College of Social and Behavioral Sciences

  Nividita Chatani
American Indian Studies   Matt Gilbert
Anthropology     Diana Austin
Communication   Ruth Montes de Oca
English     Anne Sheppard
Gender and Women's Studies   Stephanie Troutman Robbins
Geography, Development & Environment       Amanda Percy
Government and Public Policy   Angela Hackett
History   Dakota Hogeboom
Information   Barbara Vandervelde
Journalism   Mike Chesnick
Judaic Studies   Jackie Schmidt
Latin American Studies   Clea Conlin
Linguistics     Stephanie Amado
Mexican American Studies       Julieta Gomez
Middle Eastern and North African Studies     Randa Abdu
Sociology   Lauren Jacobson

College of Veterinary Medicine   Mindy Burnett

Yuma